One of the most common internal linking problems that I see on sites that are simply dilluting or sometimes even losing the power of their internal linking is when for example they link to an internal page with:

www.widgets.com/blue-widgets

I say this is a problem because not only have you maybe linked to this page maybe so have the other websites as well and then when you do a header check on this url you will see that it is usually a 301 or 302 redirect to the following:

www.widgets.com/blue-widgets/

0

SEO Tip of the Week: Google’s Latest Comments on the Blog Commenting Spam

posted by Rich Howard
Saturday, November 28, 2009

I wanted to write a quick blog post this weekend regarding the recent blog post that Google made regarding blog commenting spam. Their is alot of confusion saying the blog commenting spam can hurt both site’s rankings. This is absolutely untrue and let me make one quick statement to explain this.

If blog commenting spam can hurt both site’s rankings, then why not go build 10,000 of them to your competitors with the exact same anchor text on all links?

1

Many of you have been wondering how to capitalize on Facebook fan pages to get links and I have come to show you how to get do-followed links from your fan page.

First, let’s start by understanding that your default links from your info page are no-followed. In all examples posted below anything that is highlighted in pink means the links are nofollowed. (I am using the seomoz toolbar to highlight these nofollowed links)

facebookfanpageinfolinks

7

SEO Tip of the Day: Link Building 101

posted by Rich Howard
Friday, September 18, 2009

Google still sees linking as the greatest way that they can determine relevance and link-building will be around for awhile.  Here are ways you may not have thought of to build some great links for your site:

Widgets:  Build a widget, like a calculator, a Firefox extension, or an iPhone application and add a link back to your site.

Articles:  Write articles with good content and spin them so you don’t have to write several articles.  When writing the articles, put links using keywords back to some of your inner pages.  Submit these articles to article sites like http://www.ezinearticles.com and http://www.goarticles.com.  You can write an article or press release and send it to your local online paper with links back to your site.

2

SEO Tip of the Day: Understanding Google PPC vs SEO Part II

posted by Rich Howard
Thursday, September 17, 2009

Yesterday, I outlined the advantages and disadvantages of PPC.  In an interesting aside to the study I cited yesterday, The New York Times (http://www.nytimes.com/2009/08/10/business/media/10drill.html?_r=2&ref=business) suggests that “visitors who get to retail sites through sponsored links are more likely to buy than those who click on organic results.” They also seem to spend more money.  Jamie Smith, the chief of Engine Ready, feels as if shoppers may be turned off by the optimization done to make it show up at the top of the search engine results.  We all know Google’s spiders are attracted to lots of relevant content and “when we’re optimizing for search engines, content is king,” Mr. Smith said, “but less is more when engaging a visitor.”  So it seems as if sometimes what Google wants from the top listings is different from what visitors want.   When someone wants to buy, they don’t want to read.  They just want to go straight to the product and buy!  This may be something to keep in mind when making a decision about one vs. the other.

1

SEO Tip of the Day: Understanding Google PPC vs SEO

posted by Rich Howard
Wednesday, September 16, 2009

Have you seen the Sponsored Links section at the top and sides of a search result?  That is Google Adwords (http://adwords.google.com/) (called Google Pay Per Click or PPC).  PPC is a form of advertising where your business can be listed in the Sponsored Links section of the search results and you pay for each click someone makes.  Google PPC is fast and fairly easy to set up, has a great knowledge base, and practically runs itself.

0

SEO Tip of the Day: Social Media Impacts on SEO

posted by Rich Howard
Tuesday, September 15, 2009

When the first social bookmarking and social networking sites started to appear a couple of years ago, their creators hardly knew that these sites would become one of the most valuable tools for a SEO expert. Yes, social bookmarking and social networking sites were not intended to be used for promotion but as it turned out, they are a great way to drive traffic to one’s site and to improve one’s ranking with search engines.

2

SEO Tip of the Day: Important Internal Linking Benefits

posted by Rich Howard
Monday, September 14, 2009

Many webmasters rush to get links from other sites and they forget that internal links are also very, very helpful. Google executives repeat over and over again that internal links count as much as external links. Still, many webmasters concentrate their efforts on link exchanges, or simply on buying links from other sites and they neglect the treasure at their hands – i.e. internal links.

Why Are Internal Links so Good for SEO?

Internal links are great in terms of SEO because as any other link, they are followed by Google and are counted as a vote for the page the link leads to. If your site is a high-ranking one, internal links are even more valuable.

2

Yahoo Directory to Stop Taking New Submissions?

posted by Rich Howard
Friday, September 11, 2009

Everyone has been wondering if since Bing will be taking over the Yahoo Search if the Yahoo Directory will stay.

I just tried to suggest a new site to the Yahoo directory and it seems all submissions are closed and it redirects you to a Help Page.

Here is a screenshot of the help page:
yahoohelp

3

SEO Tip of the Day: When Purchasing Your Domain Think of Wine! Better With Time

posted by Rich Howard
Wednesday, September 9, 2009

Domain age is one of the factors for SEO success. Domain age might not be the most crucial factor but all equal, it does matter how old your domain is. Basically, domains are like wine – the older, the better.

That is why sometimes you will want to register a domain early. You might still have no content, but if you already know your niche, more or less have an idea what your site will be about, and you already know your keywords and you can register the domain for your site. (Of course, when choosing the domain name, don’t forget to include your keywords in it if available.).

0