Advanced SEO Tip of the Week: Common Internal Linking Issue to Watch Out For

One of the most common internal linking problems that I see on sites that are simply dilluting or sometimes even losing the power of their internal linking is when for example they link to an internal page with:

I say this is a problem because not only have you maybe linked to this page maybe so have the other websites as well and then when you do a header check on this url you will see that it is usually a 301 or 302 redirect to the following:

See the difference? the 2nd one is the one with the trailing slash /. This does make a difference as on most server setup’s this is a 301 redirect from the top link to the bottom link. Yes, all the search engines should be counting 301 redirect links but some take time to do this and this is just a simple discipline that you can use internally to never have to rely on the search engines to value all of your links and fix them for you.

The other problem you can run into is that some setups actually count these as 302 redirects which:

301 Permanent redirects pass page rank/link juice
302 Temporary redirects do NOT pass page rank/link juice

Now, does your website link to internal pages without a trailing / ? Does it do a redirect? Check your header redirects here:

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Advanced SEO Tip of the Week: How to Get Page Rank Passing Links From Your Facebook Fan Page

Many of you have been wondering how to capitalize on Facebook fan pages to get links and I have come to show you how to get do-followed links from your fan page.

First, let’s start by understanding that your default links from your info page are no-followed. In all examples posted below anything that is highlighted in pink means the links are nofollowed. (I am using the seomoz toolbar to highlight these nofollowed links)


Now the next area most would think is ok I can make wall posts and include a link back to my website which will pass link juice. WRONG! Let’s look at links posted to our Facebook fan page and see that they are also no-followed as well:

So as you can see here on the left, the actual link posted within the content of the story is the link to which is actually no-followed (in pink).

If you notice the source of the story is actually a redirect which the link is

When checking the header of this redirect you will see that it is a 302 temporary redirect which DOES NOT pass link juice.

So now that we understand the normal facebook links you get from your fan pages and how they do not pass link juice, let’s explain how to get those link juice passing links.

#1) Browse applications

#2) Search FBML

#3) Add to your page

#4) Now edit page, and edit FBML
#5) Name your box, and create your html content
Remember when inputting your html here that if you are using images to use an alt tag <img src=”logo.jpg” alt=”keyword”>. Using an alt tag within your images will help let the search engines know what your image is about aka anchor text for a text link.

#6) Choose if you want it as a tab, or better yet have it as a wall box like we have done, YOUR DONE!

So now this link is a clean link that is followed from my facebook Fan page! (which you should join) You can also input text links, if you would prefer. But for those that struggle to try to monetize Facebook this is another great way to continue to brand/promote your services/products on your default page.

Most would ask, why does this link count? We’ll its one of the most trusted sites on the internet with millions of links to the root domain and also check your PageRank of your fan page. I have seen fan pages that have PR4-6, remember all those pages on your site that you link to your facebook fan page? Those pass link juice if you are not no-following those.

SEO Tip of the Day: Social Media Impacts on SEO

When the first social bookmarking and social networking sites started to appear a couple of years ago, their creators hardly knew that these sites would become one of the most valuable tools for a SEO expert. Yes, social bookmarking and social networking sites were not intended to be used for promotion but as it turned out, they are a great way to drive traffic to one’s site and to improve one’s ranking with search engines.

social-media-waste-of-timeMany webmasters notice that they are getting more traffic from Digg than from Google. The other popular social bookmarking sites, such as, Reddit, Technorati, or Propeller are also known for their ability to crash your server with traffic. If your submissions manage to hit the frontpage of any of these sites, you will experience an incredible peak in traffic, followed by a substantial number of daily hits for the years to come. If your content becomes popular on any of the major social bookmarking sites, this will beat your traffic from Yahoo!, Bing, and probably even Google.

Social networking sites (or sites such as Twitter, which are not exactly social networking sites the way we know them) are also gaining momentum. For instance, Facebook has already become an institution and similarly to Digg, it can drive you more traffic than Google (even for top positions for competitive keywords). Maybe this inevitably poses the question, if it is worth to invest time and money in Google optimization, when you can get all this traffic for free.
Well, any traffic is welcome, so you can’t just forget about Google. Additionally, it is not precise to say that you are getting the traffic from social media for free, especially when you calculate the amount of time you spend on these sites in order to develop a network. All these social bookmarking and social networking sites work well only if your network is impressive. Even if your content is top notch, when there are no people to notice it and support it, it is quite likely that your content will end with a couple of votes only.

In addition to driving traffic directly to your site, social media can help SEO in one more precious way – by rewarding your efforts with backlinks. How is this possible? When you submit a link, you will notice that very often this link gets the ‘nofollow’ attribute. This is bad for you because such a link doesn’t count for SEO purposes (or at least not with Google). This might feel unfair but the ‘nofollow’ attribute is quite logical because if social bookmarking sites didn’t add it, they would have turned into link farms overnight.

However, you can get backlinks thanks to social media. If you post viral content (no matter if it is a video, an audio, a pic, or text) and people like it, they will start distributing it. Also, they will start blogging about it and it is quite possible that they will link back to your site. This is how you get your backlink. For really popular submissions, it is possible to get 100 or more backlinks – this is much more than you can get for free and without any effort from any other place! You just can’t afford to neglect this avalanche effect of social media, so even if you are happy with the traffic you get from search engines, consider diversifying your portfolio.

Yahoo Directory to Stop Taking New Submissions?

Everyone has been wondering if since Bing will be taking over the Yahoo Search if the Yahoo Directory will stay.

I just tried to suggest a new site to the Yahoo directory and it seems all submissions are closed and it redirects you to a Help Page.

Advanced SEO Tip of the Week: IIS & URL Capitalization Can Hurt You! Badly

So I recently came across and example where an IIS hosted website had setup urls that were ranking in capitalized fashion such as:

This is fine an all but internal links were set to /blue-widgets & /Blue-widgets just not exactly the same fashion throughout all of the website. One may ask the search results look pretty but why this is any concern at all? We’ll the search engines treat IIS hosted pages with these capitalizations as seperate pages. Don’t believe me? Do a header check on your site that is hosted in IIS on a capitalized url and lowercase and you will get a 200 result which means OK and the search engines interpret those as seperate pages. If you check a Apache server you will see capitalization is actually set to either a 301 redirect to all lowercase or 404 which means the search engines do not treat these pages as seperate pages.

The next problem you also run into is not only the problem of internal linking being messed up which dillutes very powerful pagerank within your site but also external links that you earn to your website. Other websites who link to yours sometimes are in a hurry or just don’t pay attention and will manually type the url out and maybe include /blue-widgets instead of /Blue-Widgets. We’ll if you get a couple hundred or even thousands of links in this fashion guess what? You are not getting credit for those links to the proper page which is /Blue-Widgets! This is detremental to the trust and value of your website. You need every link you can get to earn trust and relevancy within the search engines and this is one way that hurting you if you do not have 301 rewrites setup to fix this problem.

Most would ask what do I suggest to fix this? We’ll you run a risk of 301 redirecting everything to the lowercase versions through an ISAPI re-write with any rankings that you have achieved dropping for the moment and hoping that 301 redirect finally resolves everything back to the lowercase version. If you don’t want to run that risk the only other option is to manually setup the redirects by hand or through some type of database structure that you already have setup.

So, please if your website is hosted through IIS and you use capitalized URLs for any reason please make sure to check this out as you could be losing important value within your website.