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Archive for May, 2009

SEO Tip of the Day: More Visitors Now! Rankings Later!

posted by Rich Howard
Wednesday, May 27, 2009

We here at SEOTipADay don’t really want to be a news aggregrator but today is an exception. We had been working a new blog post that was going to focus on the possibility of reaching more visitors now through higher CTR (click through rates) with the existing rankings you have. We had a big nice post about all the different ways you can “sell” your meta description, meta title tags to better increase your CTR. But the guys at Distilled (featured on SEOmoz) actually one upped us and released this a few days ago and we felt that they had better explained it then us so today’s tip is a short one as we suggest you read this article regarding what we have discussed above. It is very good!

We all know Yahoo Directory is one of the most trusted and valuable directories there are on the internet to submit your website to. The search engines have all in one way or the other recommended submitting to the Yahoo Directory so therefore when you spend the $299 to submit to that directory you always wonder in the back of your head if you are a startup or self-funded venture “is that really worth it?”.

Link Building is one of the most important aspects of the search engine optimization game but it is the hardest out of all of the different aspects but if you can build quality relevant links to your website you can see tremendous success with little on-page optimization. This tip will show you a quick way to build links through directories by finding relevant directory categories that apply to your website and also how to keep up with your competitors who have directory submissions that might already be outranking you.

SEO Tip of the Day: No-Index & No-Follow Those Un-Important Pages

posted by Rich Howard
Tuesday, May 19, 2009

Do you ever think that your Privacy Policy, Help, and Contact Us pages need to have a Page Rank and distribute your oh so valuable link juice to them? We’ll if you answer is no, keep reading! If your answer is Yes, this doesn’t apply to you…

If you have taken some time to understand how search engines robots crawl your website you will realize that they crawl from top to bottom according to source code. So, in any normal e-commerce code layout of your product listing pages you will see that your product image is the first link to that product page meaning the search engines take that link as the first “vote” to that page. Understanding that is important for this advanced tip… let’s explore a little more.

Example: http://www.zzounds.com/cat–6-String-Acoustic-Electric-Guitars–2578
In this page showing 6-String Acoustic Electric Guitars I will highlight how zZounds.com is not capitalizing on their internal optimization of link juice and anchor text to their product pages.

SEO Tip of the Day: When Linking to Your Home/Logo

posted by Rich Howard
Friday, May 15, 2009

One of the most obvious hiccups that websites have is when they link to there “Home” or “Logo” on every page they will link to www.domainexample.com/index.php. Most will ask why does that matter? We’ll lets take a look at an example here…

Website: http://www.weatherconnect.com

If you notice the links set here on the “Home Page” button and the logo are set to go to: http://www.weatherconnect.com/default.asp. If you do a quick look at the Google Page Rank of these pages you will notice that:

http://www.weatherconnect.com

- Google Page Rank: 5
- seoMoz.org MozRank: 3.96

SEO Tip of the Day: 301 Redirect Non-WWW to WWW

posted by Rich Howard
Thursday, May 14, 2009

One of the simplest but very useful to keep everything tidy within your website including page rank, links, and crawling is making sure to 301 redirect your non-www version of your domain name to the www. That is assuming if you are using the www.domainexample.com as your main address. In other words if someone links to http://domainexample.com and that is not 301 redirected to http://www.domainexample.com then you could be losing value for that link, page rank, and the search engines could understand that url as a seperate page. Remember a 301 redirect is a permanent redirect that will pass any pagerank/link juice value to the redirected address.

One of the easiest and most useful ways to keep up with your competitors is Google Alerts.

I would strongly suggest that if you want to find out anytime your competitor is mentioned online when Google crawls the data then simply put their business name in a google alert wrapped in “”. So if your competitor was “Blue Widget Inc” simply track there business name in a google alert. You will find this useful as to see anytime other websites are talking about them or they submit press releases with new product/services launches so you stay on track with the latest and greatest with the Blue Widget Inc.