SEOTipADay.com

So I recently came across and example where an IIS hosted website had setup urls that were ranking in capitalized fashion such as: domain.com/Blue-Widgets

This is fine an all but internal links were set to /blue-widgets & /Blue-widgets just not exactly the same fashion throughout all of the website. One may ask the search results look pretty but why this is any concern at all? We’ll the search engines treat IIS hosted pages with these capitalizations as seperate pages. Don’t believe me? Do a header check on your site that is hosted in IIS on a capitalized url and lowercase and you will get a 200 result which means OK and the search engines interpret those as seperate pages. If you check a Apache server you will see capitalization is actually set to either a 301 redirect to all lowercase or 404 which means the search engines do not treat these pages as seperate pages.