SEOTipADay.com

Many of you have been wondering how to capitalize on Facebook fan pages to get links and I have come to show you how to get do-followed links from your fan page.

First, let’s start by understanding that your default links from your info page are no-followed. In all examples posted below anything that is highlighted in pink means the links are nofollowed. (I am using the seomoz toolbar to highlight these nofollowed links)

Now the next area most would think is ok I can make wall posts and include a link back to my website which will pass link juice. WRONG! Let’s look at links posted to our Facebook fan page and see that they are also no-followed as well:

So as you can see here on the left, the actual link posted within the content of the story is the link to http://adwords.google.com which is actually no-followed (in pink).

If you notice the source of the story is actually a redirect which the link is http://www.facebook.com/l.php?u=http%253A%252F%252Fwww.seotipaday.com%252F2009%252F09%252F16%252Fseo-tip-of-the-day-understanding-google-ppc-vs-seo%252F&h=7cc27cf8a82e35daaee4b91949d0c134&ref=mf

When checking the header of this redirect you will see that it is a 302 temporary redirect which DOES NOT pass link juice.

So now that we understand the normal facebook links you get from your fan pages and how they do not pass link juice, let’s explain how to get those link juice passing links.

#1) Browse applications

#2) Search FBML

#3) Add to your page

#5) Name your box, and create your html content
Remember when inputting your html here that if you are using images to use an alt tag <img src=”logo.jpg” alt=”keyword”>. Using an alt tag within your images will help let the search engines know what your image is about aka anchor text for a text link.

#6) Choose if you want it as a tab, or better yet have it as a wall box like we have done, YOUR DONE!

So now this link is a clean link that is followed from my facebook Fan page! (which you should join) You can also input text links, if you would prefer. But for those that struggle to try to monetize Facebook this is another great way to continue to brand/promote your services/products on your default page.

Most would ask, why does this link count? We’ll its one of the most trusted sites on the internet with millions of links to the root domain and also check your PageRank of your fan page. I have seen fan pages that have PR4-6, remember all those pages on your site that you link to your facebook fan page? Those pass link juice if you are not no-following those.

Enjoy! I hope this tutorial was useful.