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Archive for the ‘Advanced SEO Tips’ Category
Advanced SEO Tip of the Week: Common Internal Linking Issue to Watch Out For
Sunday, November 29, 2009
One of the most common internal linking problems that I see on sites that are simply dilluting or sometimes even losing the power of their internal linking is when for example they link to an internal page with:
www.widgets.com/blue-widgets
I say this is a problem because not only have you maybe linked to this page maybe so have the other websites as well and then when you do a header check on this url you will see that it is usually a 301 or 302 redirect to the following:
www.widgets.com/blue-widgets/
Advanced SEO Tip of the Week: How to Get Page Rank Passing Links From Your Facebook Fan Page
Saturday, November 21, 2009
Many of you have been wondering how to capitalize on Facebook fan pages to get links and I have come to show you how to get do-followed links from your fan page.
First, let’s start by understanding that your default links from your info page are no-followed. In all examples posted below anything that is highlighted in pink means the links are nofollowed. (I am using the seomoz toolbar to highlight these nofollowed links)
Advanced SEO Tip of the Week: IIS & URL Capitalization Can Hurt You! Badly
Saturday, August 29, 2009
So I recently came across and example where an IIS hosted website had setup urls that were ranking in capitalized fashion such as: domain.com/Blue-Widgets
This is fine an all but internal links were set to /blue-widgets & /Blue-widgets just not exactly the same fashion throughout all of the website. One may ask the search results look pretty but why this is any concern at all? We’ll the search engines treat IIS hosted pages with these capitalizations as seperate pages. Don’t believe me? Do a header check on your site that is hosted in IIS on a capitalized url and lowercase and you will get a 200 result which means OK and the search engines interpret those as seperate pages. If you check a Apache server you will see capitalization is actually set to either a 301 redirect to all lowercase or 404 which means the search engines do not treat these pages as seperate pages.
Advanced SEO Tip of the Week: Internal E-Commerce Product Listing Link Juice Optimization
Monday, May 18, 2009
If you have taken some time to understand how search engines robots crawl your website you will realize that they crawl from top to bottom according to source code. So, in any normal e-commerce code layout of your product listing pages you will see that your product image is the first link to that product page meaning the search engines take that link as the first “vote” to that page. Understanding that is important for this advanced tip… let’s explore a little more.
Example: http://www.zzounds.com/cat–6-String-Acoustic-Electric-Guitars–2578
In this page showing 6-String Acoustic Electric Guitars I will highlight how zZounds.com is not capitalizing on their internal optimization of link juice and anchor text to their product pages.