SEOTipADay.com

I wanted to write a quick blog post this weekend regarding the recent blog post that Google made regarding blog commenting spam. Their is alot of confusion saying the blog commenting spam can hurt both site’s rankings. This is absolutely untrue and let me make one quick statement to explain this.

If blog commenting spam can hurt both site’s rankings, then why not go build 10,000 of them to your competitors with the exact same anchor text on all links?

Yesterday, I outlined the advantages and disadvantages of PPC.  In an interesting aside to the study I cited yesterday, The New York Times (http://www.nytimes.com/2009/08/10/business/media/10drill.html?_r=2&ref=business) suggests that “visitors who get to retail sites through sponsored links are more likely to buy than those who click on organic results.” They also seem to spend more money.  Jamie Smith, the chief of Engine Ready, feels as if shoppers may be turned off by the optimization done to make it show up at the top of the search engine results.  We all know Google’s spiders are attracted to lots of relevant content and “when we’re optimizing for search engines, content is king,” Mr. Smith said, “but less is more when engaging a visitor.”  So it seems as if sometimes what Google wants from the top listings is different from what visitors want.   When someone wants to buy, they don’t want to read.  They just want to go straight to the product and buy!  This may be something to keep in mind when making a decision about one vs. the other.

Have you seen the Sponsored Links section at the top and sides of a search result?  That is Google Adwords (http://adwords.google.com/) (called Google Pay Per Click or PPC).  PPC is a form of advertising where your business can be listed in the Sponsored Links section of the search results and you pay for each click someone makes.  Google PPC is fast and fairly easy to set up, has a great knowledge base, and practically runs itself.

When the first social bookmarking and social networking sites started to appear a couple of years ago, their creators hardly knew that these sites would become one of the most valuable tools for a SEO expert. Yes, social bookmarking and social networking sites were not intended to be used for promotion but as it turned out, they are a great way to drive traffic to one’s site and to improve one’s ranking with search engines.

Many webmasters rush to get links from other sites and they forget that internal links are also very, very helpful. Google executives repeat over and over again that internal links count as much as external links. Still, many webmasters concentrate their efforts on link exchanges, or simply on buying links from other sites and they neglect the treasure at their hands – i.e. internal links.

Why Are Internal Links so Good for SEO?

Internal links are great in terms of SEO because as any other link, they are followed by Google and are counted as a vote for the page the link leads to. If your site is a high-ranking one, internal links are even more valuable.

Domain age is one of the factors for SEO success. Domain age might not be the most crucial factor but all equal, it does matter how old your domain is. Basically, domains are like wine – the older, the better.

That is why sometimes you will want to register a domain early. You might still have no content, but if you already know your niche, more or less have an idea what your site will be about, and you already know your keywords and you can register the domain for your site. (Of course, when choosing the domain name, don’t forget to include your keywords in it if available.).

Have you ever wanted to target long tail keywords or perhaps you are already targeting long tail keywords and you are noticing a spike in your bounce rate? We’ll if you are using Google Anayltics which is a free and widely popular analytics solution then you easily have accessible your bounce rate stats which you can view by traffic source, search engine, keyword, and per page.

We here at SEOTipADay don’t really want to be a news aggregrator but today is an exception. We had been working a new blog post that was going to focus on the possibility of reaching more visitors now through higher CTR (click through rates) with the existing rankings you have. We had a big nice post about all the different ways you can “sell” your meta description, meta title tags to better increase your CTR. But the guys at Distilled (featured on SEOmoz) actually one upped us and released this a few days ago and we felt that they had better explained it then us so today’s tip is a short one as we suggest you read this article regarding what we have discussed above. It is very good!

Do you ever think that your Privacy Policy, Help, and Contact Us pages need to have a Page Rank and distribute your oh so valuable link juice to them? We’ll if you answer is no, keep reading! If your answer is Yes, this doesn’t apply to you…